BRING YOUR PURPOSE
TO LIFE WITH DESIGN THAT FEELS
AS POWERFUL AS IT LOOKS.
HI, I’M KATHY VARELA
As a creative and visual storyteller, I help mission-driven entrepreneurs, nonprofits, and small businesses uncover what makes them unique & translate it into brand identities, visuals, and websites that connect deeply with the people they serve.
the visual expression of your mission, your movement, your meaning.
I believe design is alignment—
Design that feels like you. Strategic, human, and built to last.
Your brand carries
history, intention & meaning.
These services are here to help you bring forward what already lives inside your brand — with clarity, beauty, and care. Rooted in culture, my services are designed to honor your story while helping you connect deeply with the people you’re here to serve.
Brand Identity &
Design Systems
Logos, color palettes, and comprehensive brand guides that give your business a strong, cohesive foundation.
Digital &
Web Design
Websites, social media graphics, and digital campaigns designed for clarity, conversion, and connection.
Creative Advertising
& Campaign Support
From brochures to event materials, I design tangible pieces that extend your brand story offline.
Art Direction
& Visual Storytelling
Guidance on creative direction, photography, and visual campaigns that align with your values and amplify your mission.
In working together, you’ll find a partner who brings:
A process rooted in brand strategy, helping you align visuals with business goals and audience needs.
Deep expertise in brand identity, logos, typography, digital and print design.
I listen deeply, ask the right questions, and collaborate with you to uncover the story that already lives inside your brand.
A perspective shaped by life between Cabo Verde and Boston, where diverse voices and stories are honored and celebrated.
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LOGO
Build Something Aligned & Uniquely Yours
Whether you’re launching your first brand, refreshing an identity, or ready to elevate your digital presence, I’d love to help you create design that feels true, timeless, and unforgettable.