Henriqueta
KATHY VARELA
Designer and art director with 14+ years shaping visual identities and 360° campaigns for businesses, creatives, and community-centered groups. I blend storytelling, cultural insight, and strategic intent so every element feels purposeful.
As a Cabo Verdean, Boston raised creative, I fully immursed myself in all the city’s diverse cultures and ethnicities. Due to that, I’ve been driven to design what connects, honors heritage, and makes people feel seen. I’ve crafted visuals for national retailers, small businesses, and grassroots nonprofits.
When I’m not designing, I’m with family, exploring art and culture, strength training, or imagining ways to fuse creativity with community care.
In working together, you’ll find a partner who brings:
Deep expertise in brand identity, logos, typography, digital and print design.
A process rooted in brand strategy, helping you align visuals with business goals and audience needs.
A perspective shaped between Cabo Verde and Boston, honoring and celebrating diverse voices and stories.
I listen deeply, ask the right questions, and collaborate with you to uncover the story that already lives inside your brand.
What I Value
✼ Intentionality
Every design choice has a reason.
✼ Clarity
Your message should be aligned, focused, and easy to understand—both visually and verbally.
✼ Cultural Competence
Your brand should reflect the world you live and work in, with nuance and care.
✼ Responsiveness
You’ll always know where we are in the process and what to expect next.
✼ Integrity
Your business deservces honesty, professionalism, and respect for your vision.
Build Something Aligned & Uniquely Yours
Whether you’re launching your first brand, refreshing an identity, or ready to elevate your digital presence, I’d love to help you create design that feels true, timeless, and unforgettable.